Style Guide
How Renovaré looks, sounds, and shows up — kept short enough to actually use.
We write like a thoughtful friend.
Speak to the reader as "you." Speak about the community as "we" / "us." Invitations, not commands: "Join Email Community," not "Sign up now."
Unhurried, with weathered hope and serious joy. Avoid clichés and forced use of Bible verses. Use exclamation marks rarely.
"Get Renovaré Weekly Each Friday — Curated Christian wisdom + Renovaré updates."
Small mechanics that keep copy consistent.
Title Case headings, buttons, and nav. Sentence case for body copy.
Always write Renovaré with the accent. (On Mac press option-e then e.)
Renovaré uses the Chicago Manual of Style (CMOS) as its default writing style guide. If in doubt, ask Kim.
For the complete guide, visit renovare.org/stylemanual
An evergreen triquetra alluding to the Streams.
The triquetra mark on its own — for favicons, app icons, social avatars, and anywhere the full lockup won't fit. Use green on light grounds, white on dark, and green light sparingly for accents.
- Use the full lockup (mark + wordmark) whenever space allows
- Give the mark generous clear space — at least the height of the knot on all sides
- Use white lockup on dark backgrounds
- Never typeset "Renovaré" in a font — always use the supplied lockup
- Never recolor outside the provided green / black / white variants
- Never add drop shadows, outlines, or stretch the mark
A full lockup for headers and sign-offs, and a circular seal for stamps, medallions, and small marks. Use the lockup wherever space allows; reserve the seal for small or ceremonial marks.
A guided annual reading journey through formative Christian classics. Uses its own lockup paired with the Renovaré mark.
Need another format or variant? Browse the full logo folder on Dropbox.
Evergreen leads. Warm neutrals carry. Accents punctuate.
Click any swatch to copy its hex code.
A serif that speaks, a sans that serves.
For longform writing and formal correspondence, Kepler brings a literate, unhurried read — reach for it when the moment calls for something more considered than DM Sans.
Curated Christian wisdom and Renovaré updates, delivered with the same calm and literate restraint as everything else we make.
Warm and human.
Two wells to draw from: classic artwork that feels alive rather than stuffy, and original photography with genuine warmth. Reach for stock rarely, and only when it feels completely natural.
Paintings, illuminated manuscripts, and details from the tradition — chosen for the life in them, not their gravity. A cropped detail often reads warmer than the full frame.
Real people, real light, unhurried moments — books, hands, tables, gatherings. Natural daylight and candlelight over studio flash.
- Favor warm, natural light and true-to-life color
- Let images breathe with generous surrounding space
- Choose classic art for its liveliness, not its solemnity
- No cold, high-tech, or heavily filtered imagery
- Avoid obvious stock — posed handshakes, staged "teams"
- Don't crowd images or over-saturate them
Our signature quiet texture.
Hand-painted gray strokes layered behind headlines and across dark footers. Always mix-blend-multiply at low opacity (~5–50%) — a faint horizon, not a graphic element.
Behind a headline
On a dark footer
- Keep opacity low so it reads as texture, not shape
- Use multiply on light grounds, screen on deep evergreen
- Let it drift slowly on scroll for a gentle, organic feel
- Don't use it at full opacity or as a bold graphic
- Avoid recoloring; overlay it instead
- Don't stack multiple strokes into a busy composition