Style Guide
How Renovaré looks, sounds, and shows up.
We write like a thoughtful friend.
Speak to the reader as “you.” Speak about the community as “we” / “us.” Use invitational language, not imperatives. Avoid clichés.
Unhurried and gentle, with weathered hope and serious joy.
“Get Renovaré Weekly Each Friday — Curated Christian wisdom + Renovaré updates.”
Small mechanics that keep copy consistent.
Always write Renovaré with the accent. (On Mac press option-e then e.)
Use Title Case for most headings without a period and for buttons.
Renovaré uses the Chicago Manual of Style (CMOS) as its default writing style guide, with a few custom rules for Scripture references and other particulars, as outlined in our Style Manual. If in doubt, ask Kim.
An evergreen triquetra alluding to the Streams.
A more subtle way to reference Renovaré.
- Use the full lockup (mark + wordmark) whenever space allows
- Give the mark generous clear space
- Use white lockup on dark backgrounds
- Never typeset "Renovaré" in a font — always use the supplied lockup
- Never add drop shadows, outlines, or stretch the mark
A full lockup for headers and sign-offs, and a circular seal for stamps, medallions, and small marks.
A guided annual reading journey through formative Christian classics. Uses its own lockup paired with the Renovaré mark.
Our monthly giving community and listener questions podcast.
Evergreen leads. Neutrals carry. Accents punctuate.
Click any swatch to copy its hex code.
A serif that speaks, a sans that serves.
For longform writing and formal correspondence, Kepler brings a literate, unhurried read. Reach for it when the moment calls for something more considered than DM Sans.
Curated Christian wisdom and Renovaré updates, delivered with gentleness and kindness.
Where Kepler isn't available — Google Docs, slide decks, and similar.
For longform writing and formal correspondence.
Warm and human.
Two wells to draw from: classic artwork that feels alive rather than stuffy, and original photography with genuine warmth. Reach for stock rarely, and only when it feels completely natural.
Paintings and illustrations that speak (often indirectly) to the subject.
Real people, real light, unhurried moments.
Quiet movement.
Hand-painted brushstrokes, wave textures, and spot illustrations for layering behind headlines, across footers, and in editorial layouts. Thumbnails below are full resolution so you can drag right into a layout.
Gray strokes at low opacity (~5–50%). Always mix-blend-multiply on light grounds, screen on deep evergreen — a faint horizon, not a graphic element.
Behind a headline
On a dark footer
Need something new? Download the Procreate brush to paint custom brushstrokes in the Renovaré style.
Paper and surface textures for backgrounds and overlays.
Small illustrated accents.
Additional assets live in Dropbox.
This guide covers day-to-day essentials. For CMYK logos, headshots, and other files not hosted here, browse the Renovaré brand folder on Dropbox.