Voice
Speak to the reader as “you.” Speak about the community as “we” / “us.” Use invitational language, not imperatives. Avoid clichés.
Tone
Unhurried and gentle, with weathered hope and serious joy.
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Writing Rules
Small mechanics that keep copy consistent.
Renovaré
Always write Renovaré with the accent. (On Mac press option-e then e.)
Casing
Use Title Case for most headings without a period and for buttons.
CMOS + A Few Renovaré Rules
Renovaré uses the Chicago Manual of Style (CMOS) as its default writing style guide, with a few custom rules for Scripture references and other particulars, as outlined in our Style Manual. If in doubt, ask Kim.